By the age of seventeen she became the youngest person who single-handedly wrote and performed a number one country song. Three years later she was the youngest to receive Grammy for the Album of the Year. Her latest album sold more in one week than any other one in twelve years and made her the first and only one to have three albums sell more than a million copies in the week of release.

Yes she is Taylor Swift, who is remarkable in many ways.

Bence MeszarosJuly 29, 2015brand, branding, Intellectual property, IP, Taylor Swift, trademark

Mirror Mirror on the Wall, Who is the Most Valuable of Them All

Forbes has issued the list of the most valuable brands for 2015. Apple is at the top of the list for the fifth consecutive year with the estimated value 145,3 Billion dollars, followed by Microsoft, Google, Coca Cola, IBM. There was no change in the first five position compared to last year, the most significant one is that Facebook jumped from the 18th to the 10th position.

What is common in them? What can we learn from their success? How can our business’ or our client’s brand become that valuable?

Bence MeszarosJuly 16, 2015brand, brand value, Forbes, top brands, trademark, trademark value