What happens if you miss a deadline? Trademark and patent restoration options in Hungary
A trademarked brand name or patent has significant value, as long as it is not forgotten to renew it. Indeed, one administrative omission can lead to loss of exclusivity, registration by others or loss of protection of the invention.
But are all time limits final? Fortunately not. Hungarian law provides for a range of remedies if someone has missed a deadline, whether through inattention or force majeure.
In this article, we explain what time limits to bear in mind in trade mark and patent cases, and in which cases and how to restore rights. Let's get started!
Read More
Top Hungarian brands and what they teach us about trademark strategy in Central Europe
Famous Hungarian brands and trademark strategy, how are they related? Much more than we think! The stories of the best-known Hungarian brands clearly highlight certain key aspects.
Especially if your company operates in the Central European region. From these stories we not only understand the past, but we can also draw concrete lessons for today's market environment. Let's get started!
Read More
Top mistakes IP firms make when filing in Hungary and how to avoid them
Expanding IP protection into Hungary may seem straightforward until the details start to matter. From procedural nuances to language barriers and disclosure expectations, foreign IP firms often stumble on issues that could have been avoided with local insight.
In this article, we highlight the most common mistakes international attorneys make when filing in Hungary and how to avoid them before they become costly setbacks.
Read More
Too famous to copy? Reputation-based objections and trademark rights
Sometimes a brand name is a legal weapon in itself. Good examples include Coca-Cola, Tesla, and Apple. These brand names are not just products, they have value and market power in their own right.
But what can a global brand owner do if someone in a completely different industry tries to trademark a similar mark to their name? If the brand name is well known enough, trademark law allows action even if the product range is completely different.
Explore what you need to know about reputation-based objections. In this article, we explain how this works in more detail.
Read More
Major Changes to EU Design Law: What You Need to Know
The European Union has introduced a major reform to its design protection laws—bringing them in line with today’s digital-first world. If you create, own, or manage designs in the EU, especially ones that live online or in digital formats, this update is important.
The reform, led by the EU Intellectual Property Office (EUIPO), took effect on 1 May 2025 and includes new rules, fee structures, and broader protection for digital assets.
In this article, we’ll break down what’s changed, how much it costs, and why it matters—especially when it comes to filing new designs or renewing existing ones.
Read More
Trademark Oppositions in Hungary: A Tactical Overview for Foreign Counsel
For IP law firms and corporate counsel managing international trademark portfolios, understanding the nuances of trademark opposition procedures in Hungary is critical.
As Hungary is part of the European Union and adheres to EU trademark regulations, it also maintains distinct national procedures that must be carefully navigated. Below is a tactical overview tailored to the needs of foreign attorneys involved in Hungarian trademark oppositions.
Read More
AI-generated inventions and patent disclosure in Hungary
How to disclose inventions created using artificial intelligence? From the international office part, the message is clear. Disclosures should be more transparent when AI takes part in the invention process.
But what about the situation in Hungary? In this article, we summarise the most important facts. Well worth a read, because as a foreign applicant, failure to adapt can mean rejection, delays, and missed opportunities.
Read More
Brand protection on Amazon and global marketplaces
Without proper brand protection, companies in global marketplaces often watch helplessly as counterfeiters, unauthorised resellers or competitors hijack their brand names and product lists.
Owning a brand is not enough in these digital battlegrounds, it must be proven. That's why marketplaces like Amazon only offer full brand protection tools and enforcement options to those with an officially registered trademark.
In this article, we explain the most important points to know and do for brand protection on global marketplaces.
Read More
