Famous Hungarian brands and trademark strategy, how are they related? Much more than we think! The stories of the best-known Hungarian brands clearly highlight certain key aspects.

Especially if your company operates in the Central European region. From these stories we not only understand the past, but we can also draw concrete lessons for today's market environment. Let's get started!

Sometimes a brand name is a legal weapon in itself. Good examples include Coca-Cola, Tesla, and Apple. These brand names are not just products, they have value and market power in their own right.

But what can a global brand owner do if someone in a completely different industry tries to trademark a similar mark to their name? If the brand name is well known enough, trademark law allows action even if the product range is completely different.

Explore what you need to know about reputation-based objections. In this article, we explain how this works in more detail.

For IP law firms and corporate counsel managing international trademark portfolios, understanding the nuances of trademark opposition procedures in Hungary is critical.

As Hungary is part of the European Union and adheres to EU trademark regulations, it also maintains distinct national procedures that must be carefully navigated. Below is a tactical overview tailored to the needs of foreign attorneys involved in Hungarian trademark oppositions.

Without proper brand protection, companies in global marketplaces often watch helplessly as counterfeiters, unauthorised resellers or competitors hijack their brand names and product lists.

Owning a brand is not enough in these digital battlegrounds, it must be proven. That's why marketplaces like Amazon only offer full brand protection tools and enforcement options to those with an officially registered trademark.

In this article, we explain the most important points to know and do for brand protection on global marketplaces.

Securing a trademark in the European Union is crucial for protecting a business's identity. However, the trademark registration process may not be risk-free. Many applicants make critical mistakes that can result in avoidable costs, litigation or even loss of rights.

In this article, we highlight the most common intellectual property (IP) mistakes made with EU trademarks and provide guidance on how to avoid them.

In the pulsating world of football, where the roar of the crowd meets the finesse of the game, rivalries extend beyond the pitch into realms of business and branding. In this article, we delve into the trademark perspectives of two football giants: Liverpool and Manchester City.