Brand protection on Amazon and global marketplaces
Without proper brand protection, companies in global marketplaces often watch helplessly as counterfeiters, unauthorised resellers or competitors hijack their brand names and product lists.
Owning a brand is not enough in these digital battlegrounds, it must be proven. That's why marketplaces like Amazon only offer full brand protection tools and enforcement options to those with an officially registered trademark.
In this article, we explain the most important points to know and do for brand protection on global marketplaces.
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Common IP mistakes with EU trademarks
Securing a trademark in the European Union is crucial for protecting a business's identity. However, the trademark registration process may not be risk-free. Many applicants make critical mistakes that can result in avoidable costs, litigation or even loss of rights.
In this article, we highlight the most common intellectual property (IP) mistakes made with EU trademarks and provide guidance on how to avoid them.
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Trademark Clash: Liverpool vs. Manchester City - Exploring Football's Iconic Rivalry from Brand Perspectives
In the pulsating world of football, where the roar of the crowd meets the finesse of the game, rivalries extend beyond the pitch into realms of business and branding. In this article, we delve into the trademark perspectives of two football giants: Liverpool and Manchester City.
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Word Marks VS Figurative Marks
When it comes to representing your brand, there are two primary options: logo or word mark. Both hold distinct advantages and captivate audiences in unique ways. Let's take a closer look at each option and explore their potential impact on your business.
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WHAT IS A PATENT ATTORNEY?
IP lawyers or attorneys, also known as patent and trademark or intellectual property lawyers or attorneys, play a vital role in protecting and safeguarding intellectual property rights. These legal professionals possess specialized knowledge and expertise in the complex field of intellectual property law.
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Genuine use of trademarks and consequences of lack of genuine use
In most countries, the trademark holder has 5 years to commence the genuine use of the mark from the date of registration. What does it mean for your trademark registration strategy?
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What to know about collective trade marks?
As well as individual marks, there are two other kinds of trade marks that can be registered – certification marks and collective marks. Collective marks are trade marks distinguishing the goods or services of members of a civil society organisation from the goods or services of others according to the quality, origin or other characteristics of goods or services bearing the collective mark.
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Trade mark parodies
Trade mark proprietors are usually not exactly patient when it comes to unauthorised or unlawful use of their trade mark, so you would better refrain from such attempts. Trade mark parodies, however, are usually exempt from the above rule.
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