blog
Are you interested in IP? Read our articles below.
Whenever a new product is born, a name needs to be found for it. Though somewhat similar to the birth of a child, where you try to find a name differing from those of other children in the family, the problem of naming a product is much more complicated, since all similar products are, in a sense, sisters and brothers of your product. Besides, you need to raise, care for and watch over the name of your product, if you want to avoid future complications.
Read MoreThe more of it you give away, the richer you become. What is it? Well, love, for one. But looking from a different angle, franchising could be a good answer, too! If you give away the business experience and trade mark of a successful undertaking, both you and your partner might become richer. In other respects, love and franchise are not the same. Love is always free, but you have to pay for a real franchise.
Read More
