The importance of protecting ideas, brands and any kinds of intellectual property is clear for a lot of actors of the market. However, multinational companies such as Nestlé are not afraid of investing money even in decade long courtroom battles to ensure their success.
Read MoreContemplating on morale, ethics, law and their relations towards each other is as ancient as those categories themselves and the literature on them could easily fill several libraries. Which is superior, which prevails, which one must we abide when there is a conflict between them is the main topic in Antigone, and the issue was examined by philosophers such as St. Thomas, Niccolo Machiavelli, Thomas Hobbes, Immanuel Kant and Hans Kelsen just to mention the most important ones.
Read MoreBy the age of seventeen she became the youngest person who single-handedly wrote and performed a number one country song. Three years later she was the youngest to receive Grammy for the Album of the Year. Her latest album sold more in one week than any other one in twelve years and made her the first and only one to have three albums sell more than a million copies in the week of release.
Yes she is Taylor Swift, who is remarkable in many ways.
Read MoreForbes has issued the list of the most valuable brands for 2015. Apple is at the top of the list for the fifth consecutive year with the estimated value 145,3 Billion dollars, followed by Microsoft, Google, Coca Cola, IBM. There was no change in the first five position compared to last year, the most significant one is that Facebook jumped from the 18th to the 10th position.
What is common in them? What can we learn from their success? How can our business’ or our client’s brand become that valuable?
Read MoreTurkey was in the news recently as a result of Recep Tayyip Erdoğan losing majority in general elections. Erdoğan and his party, the AKP (Justice and Development Party) – worshipped idol by Hungarian PM – is often accused of seeking to build a dictatorship drifting away from the path set forth by Kemal Atatürk, founder of modern Turkey. The voters had the chance to express their opinion whether to move forward on Erdogan’s way towards a presidential system, and they clearly stated no.
Read MoreFollowing up on our previous article, we review what obstacles the Unitary Patent had to face and may have to face in the future. Furthermore, we take a look at what the Unitary Patent system will probably mean for a small European country based on a formerly classified study from PricewaterhouseCoopers that provides an in-depth analysis of the topic, with disturbing implications.
Read MoreAs the Unitary Patent system is drawing nearer and nearer, it is important to review the current situation, and what the future holds.
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